Responsive Web Design
In a new report called the 2013 Email Marketing Benchmark Report, MarketingSherpa asked marketing agencies and professionals about email marketing developments for 2013..
Choosing & protecting a brand name
It identifies your product. It follows that choosing the brand name is important. As such, care needs to be taken when choosing the name to ensure...
Don’t be a JJB Sports –
give your brand a sporting chance
The demise of JJB Sports was a classic example of a company that didn’t know what it was for. At a time when the country was immersed in a summer of sport, this sports retailer was losing money hand over fist...
8 email marketing checks -
before you hit the send button
Are you targeting the right people? The best data is your own data. These should be your customers or contacts that have previously shown an interest in your products/services and therefore will be interested in your email and what you have to offer...
Why you should use a graphic designer
As a marketing professional working together with a graphic designer can give you the edge and create a more effective promotional team...
The benefits of email marketing
Accumulating email addresses and maintaining a mailing list is relatively inexpensive, as well as sending out a newsletter. The cost of sending thousands of pieces of direct mail would be much more expensive to reach the same number of customers....
Cloudstore: Government launches public sector app store
The government has launched a new "app store" which it says will help small businesses offer IT services to the public sector....
The Difference Between Apps and Mobile Websites
There is no question that mobile is the fastest growing online space. As millions worldwide migrate to smartphones, the number of people who are downloading apps and browsing the web on their phone is growing at an incredibly rapid pace....
Why rebrand?
When rebranding your business avoid hang-ups from the past: what worked years ago is not working now, so try to get over the history of your business and focus on the present and future...
Writing website content... getting started
These days, more and more businesses have a Content Management System (CMS) website, or use a blogging tool such as Wordpress to build their own....